NEWS RELEASE | 2024 SUMMER LAS VEGAS MARKET
NORTH BRUNSWICK, New Jersey – Bedding Industries of America (BIA), a number one mattress producer, will spotlight its Eclipse HOPE mattress assortment this July on the Summer season Las Vegas Furnishings Market in partnership with the Susan G. Komen Basis, to encourage retailers to organize for shopper curiosity and promotion forward of breast most cancers consciousness month in October.
The Eclipse HOPE mattress assortment, distinguished by its trendy cowl with pink highlights, affords a wide range of premium mattress choices, with the top-of-the-line mannequin that includes BIA’s patented Spinal Zone Model III, a product that has micro coils embedded within the lumbar area of the mattress for extra help and luxury. With over 1,200 coils within the queen measurement mannequin, the HOPE mattress not solely gives for a restful evening’s sleep, however is a first-rate instance of trigger advertising and marketing that resonates with shoppers.
With each buy of the HOPE mattress, BIA donates 5 % to the Susan G. Komen basis, a number one breast most cancers consciousness group.
“We’re proud to companion with the Komen basis to assist elevate consciousness for breast most cancers prevention. By providing the product in the summertime, it allows sellers to have the time to order, plan and begin selling this system previous to October,” stated BIA Chief Working Officer, Phil Carlitz. “Our objective is to arm sellers with all the pieces they should promote and drive visitors this fall when shopper curiosity and consciousness is at its peak and lift as a lot as we are able to for this trigger.”
“The hanging pink accents on this mattress stand out in our showroom, and it’ll flip vendor’s heads. Girls proceed to the be the first determination maker in mattress buying choices and shoppers will gravitate to the Eclipse HOPE show in help of this essential trigger,” he added.
The Eclipse HOPE mattress assortment begins at $999 in queen and will probably be prominently displayed at BIA’s Las Vegas showroom house B-1118 on the World Market Heart.
