Rochester Regional Well being celebrated a model refresh on Wednesday afternoon with the promise to supply sturdy well being care by teamwork.
Chelsea Autovino is the face of the hospital’s new marketing campaign: “We’re Right here for It.”
The mother of two was recognized with abdomen most cancers when she was 17-weeks pregnant together with her second youngster. After giving start, she realized the most cancers had unfold to her proper ovary. A number of surgical procedures later, she lives with out a abdomen and is 2 and a half years cancer-free. It is one thing she credit deeply to the multi-faceted well being care method her dozens of docs labored on collectively.
“I’m not alone,” Autovino mentioned. “I’ve that assist workforce. That they’re not household, however they’re there to point out that we’re right here for you. And that simply makes me hold combating, you recognize? If I get it once more, I’ll hold combating for it as a result of I’ve that assist workforce from the within and the surface.”
“Chelsea is a particular particular person, and this can be a particular case,” mentioned Dr. Rachel David, medical oncologist and hematologist on the Lipson Most cancers Heart. “However sadly, there are a number of sufferers, you recognize, similar to her on the market and we’re used to working collectively. That’s what we do.
“We acquired her. We acquired her child by this. We acquired her complete household by this. And I’m actually happy with that.”
RRH says the brand new marketing campaign goals to companion, educate, make use of, join and heal the neighborhood at any of their 500 places all through the area.